"
A logo is a flag, a signature, an escutcheon, a street sign.
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it symbolises,
not the other way around
A logo is less important than the product it signifies; what it represents is more
important than what it looks like.
The subject matter of a logo can be almost anything.
"
Rand, P, 1993, "Logo's... Flags... Street Signs", Design, Form and Chaos, p56.
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