Coopers Brewery Logo Analysis

Coopers Brewery is an Australian beer company based out of South Australia.

Questions answered in the order presented:

Q. What symbols has the company used to represent the brand?

1. Labels on the Coopers standard beer range all feature the typographic logo placed in-front of a wooden barrel presumably used for brewing the beer. This is to promote a sense of tradition in honoring old brewing techniques. Coopers vintage features a photo of a heavily bearded man with bush-ranger like qualities, a beer designed with a higher alcohol content and strong flavor for the man who fancies himself a bush-ranger ("Fancies" in the sense of relates himself to, that must be cleared up thanks to the recent American block buster - "Brokeback Mountain").

Q. What colours has the company used to represent the brand?

2. The colours Cooper Brewery uses on its products vary from beer to beer. All but two of the beers use the stereotypical brown glass bottle, the exceptions using a green glass and clear class. This is to continue the associations already set in the drinkers mind, beers set in brown glass are usually full strength, green glass is usually reserved for up-market beers and the clear glass is used often on low-carb beers. The standard range of Coopers beer labels all feature a signature colour, this assists the viewer in distinguishing the beers. The Colours also attempt to echo the flavours featured within the beers, a sedated green is used on the smooth pale ale whilst a strong yellow black combination is used on the heavier tasting stout. This furthers the branding by creating an association between colours and the Coopers company, often instead of requesting a beers brew the consumer will request a "Coopers Green".

Q. What sort of message do you think the colours are trying to convey?

3. Coopers Brewery utilise a sedated colour palette on their labels, no colours are presented exclusively at maxed out C,M,Y, or K values. This reinforces a sense of conservatism that the beer drinker is likely to have.

Q. What style of typography has the company used?

4.Coopers logo (seen below) features a highly readable cursive font. The version seen below is coloured red, a colour that is highly visible and creates an element of desirability within a viewer. Cursive fonts are associated with things that are exclusive, upmarket and elegant. The cursive used here is a call back to the ink nibs commonly used when the brand was established. When presented on a label the logo is sedated to white so the colour associated with the brew is presented without competition, this helps the buyer distinguish beers when purchasing. The logo is presented in its original red colour on Coopers premium beers and the coopers website, at sponsored events the red logo is used on banners.

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